The Geography of Loyalty: How Location Shapes Repeat Business

The Geography of Loyalty: How Location Shapes Repeat Business

That’s why a salon in one town becomes a weekly fixture, while a nearly identical one elsewhere sees a revolving door of one-time visitors.
Why the Same Brand Succeeds in Some Areas and Fails in Others

Why the Same Brand Succeeds in Some Areas and Fails in Others

Ever noticed how a brand thrives in one location and quietly disappears from another — sometimes just a few miles apart? It’s rarely just luck.
The Quiet Power of Local Amenities

The Quiet Power of Local Amenities

For businesses, proximity to parking, cafés, or even a gym can make the difference between a thriving team and a revolving door of employees.
Can Two Locations Be Equally Good for Business — But for Different Reasons?

Can Two Locations Be Equally Good for Business — But for Different Reasons?

When scouting a new site or reviewing the performance of an existing one, it’s tempting to seek a clear winner — the place that has more people, better footfall, stronger demographics. But in reality, location decisions are rarely that black and white.
The Overlooked Edge: Secondary Towns with Primary Potential

The Overlooked Edge: Secondary Towns with Primary Potential

In the rush to scale, major cities often steal the limelight. But step back for a moment and consider the quieter edge — the UK and Ireland's secondary towns.
What does a 10-minute catchment really tell you?

What does a 10-minute catchment really tell you?

It’s easy to assume two 10-minute zones are similar because they cover the same time or distance. In reality, they can vary significantly in demographics, land use, and commercial potential.